is a project of Ravi Automobile Pvt. Ltd. Pakistan and Piaggio & C. S.p.A. Italy. Vespa is an Italian brand of scooter manufactured by Piaggio Italy. For over 70 years, Vespa has continued to conquer generations, thanks to its charisma that transmits freedom and its communication style outside the box, able to forcefully occupy the collective imagination. In its intense history, Vespa has been the protagonist of cultural and social revolutions, musical and lifestyle movements, films, works of art and songs. It has survived changes in trends and styles intact and today, in the era of digital and social communication, it is present without barriers and with immediacy worldwide, an icon of a unique design and of values of environmental sensitivity and independence. It has generated intense moments of aggregation such as the Vespa World Days. And today it is one of the most widespread and well-known Italian products anywhere in the world.
Vespa is a way of being and a state of mind, besides being a means of transport.
Vespa embodies the approach to a spontaneous and young life typical of Vespa, that leads you to do everything that crosses your mind but in the Vespa way: with elegance, joy, style and healthy fun. Because if you have a Vespa, you can be yourself without thinking too much, just get on and go wherever you want, when you want. Do you feel it’s the right moment? Off you go!
Vespa is the coolest way to make the most of your journeys because it is the vehicle that takes you to new and fascinating experiences that always give you something more. More than you expect, more than you think you know, more than you are used to living. Now more than ever, be Vespa in everything you do.